Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now. The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read that right.) CVMA lets members “choose their adventure” via three membership tiers. I interviewed Ralph Johnson, CEO of CVMA so that you can learn about their journey — and why you might want to follow their lead.
