Mary Byers, CAE, author of Race for Relevance: 5 Radical Changes for Associations, partnered with Loyalty Research Center, a market research firm committed to helping associations understand member loyalty and identify opportunities, to develop a clearer understanding of the state of association innovation today. The resulting white paper includes:

• How association professionals view the concept of innovation
• Perception of the current ability to innovate
• Barriers or constraints to innovating in their organizations

Research was conducted in the summer of 2020, when COVID both forced innovation and served as a tailwind to encourage it.