by Association Innovation | Feb 26, 2021 | Videos
Dr. Kathleen O’Loughlin, executive director of the American Dental Association, started an important conversation in her organization about how the local, state and the national association can work together as a team in order to enhance member value and reduce...
by Association Innovation | Feb 26, 2021 | Videos
I interview Dr. Robert Meiches, CEO of the Minnesota Medical Association (MMA), about the organization’s decision to suspend its House of Delegates so that the organization can pilot a new governance structure focused on developing additional ways to engage...
by Association Innovation | Feb 26, 2021 | Videos
What does Silicon Valley know about membership? Plenty according to Robbie Kellman Baxter, author of The Membership Economy. Corporate America has realized the value of selling “membership” and in many cases, is doing it better than associations. I talked to Robbie...
by Association Innovation | Feb 26, 2021 | Videos
Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various segments? Hoped to understand why members leave? If so, it may be time to invest in research. Over the years, I’ve seen some...
by Association Innovation | Feb 26, 2021 | Videos
According to Amith Nagarajan, Chairman of Rasa, “Artificial intelligence is not the future, it is today.” What’s that mean for associations? Hint: It’s a HUGE opportunity for your organization to engage with members—and isn’t that what every associations is looking...
by Association Innovation | Feb 26, 2021 | Videos
Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now. The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read that...
